MSP Owner and Executive Leadership Training

Executive leadership training for MSP owners and leadership teams: accountability, M&A and valuations, the P&L, burnout and AI governance. Every Empath Learn seat includes it, with Empath, Microsoft Learn and Curated Collection courses.

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1,200+

Leadership and Management Courses

200+

Interviews on Leadership

40+

AI Roleplays for Leaders

Empath M&A and Valuation Courses

“We’re customer service industry, we just happen to do it through technology. We look for people skills and culture fit first, and then we can train them the technical stuff. Empath helps us do that.
A big piece of our retention success is employee growth. We constantly ask: How can we train, develop, and grow our employees so they’re not looking for opportunities elsewhere?
The feedback on content that we’ve been getting is: ‘Wow, that was incredible. I learned so much.’ It’s very different when someone just talks about it versus watching a course and understanding from a different perspective.”

Jennifer Roy

CEO of Nucleus Networks

What Training Does an MSP Owner Need?

After the three Start Here courses, CEO training for an accountable team continues with MSP Leadership 101: Introduction to the F.O.R.T.™ and Achieving Results on Repeat: The Expectation Flywheel™.

Your leadership team needs:

Leadership, delegation and AI roleplays for hard conversations
A meeting rhythm and a weekly scorecard for your whole team
Reading the P&L, managing cash flow and forecasting
M&A, valuations and life after the deal
Hiring, culture and spotting burnout in your best people
AI strategy and governance for the business
Compliance you answer for, such as HIPAA and PCI DSS

Assign Microsoft Learn with due dates and track progress. Qualifying staff certifications linked in Partner Center can support Solutions Partner status. That designation brings benefits and may help meet separate incentive-program requirements. See Microsoft Learn in Empath.

After an admin sets up the ConnectWise PSA integration, assigned staff courses can create weekly training tickets and add tracked learning time to the previous week's tickets. Staff email addresses must match in both systems; unassigned courses and historical learning time do not sync.

Executive Leadership Courses by Skill

A sample from the full course list. All are included in every Empath Learn seat.

Skill	Courses and Lessons	Example
Leadership essentials	350+	MSP Leadership 101
Communication for leaders	100+	Leadership communication (Brandon Smith)
Team building	60+	Hiring For Great Teams
Delegation	20+	Delegation (Brandon Smith)
Engagement and motivation	100+	Burnout in MSPs
Money and metrics	9 by Empath	Finance Mastery: P&L Basics
Accounting and finance	80+	Financial Statements
M&A and valuations	6 by Empath	M&A 101: An Intro for Everyone
AI governance	20+	AI governance video series
Harassment prevention for supervisors	90+	California supervisor edition

A course can count in more than one row.

Empath Courses for MSP Owners

Business owner training written for MSPs, on leadership, meetings, the P&L, M&A, hiring and AI.

MSP Leadership 101: Introduction to the F.O.R.T.™, Empath. Nine lessons on leadership and the financial, operational and revenue strategy of an MSP. 94 minutes.
Achieving Results on Repeat: The Expectation Flywheel™, Empath. Building an accountable team by setting clear expectations and checking them. 326 minutes.
Running Efficient Meetings for MSPs, Empath. Setting a meeting rhythm, from daily to annual, with a weekly agenda and scorecard. 50 minutes.
Essential Meeting Culture for a Thriving MSP, Empath. Rebuilding how your MSP meets, so meetings end in decisions. 114 minutes.
The MSP Three Metric Makeover, Empath. A real-time dashboard and a weekly scorecard for business health. 37 minutes.
Finance Mastery: P&L Basics, Empath. Revenue, cost of goods sold and operating expenses, for MSP owners and their staff. 116 minutes.
Beyond Bookkeeping: Financial Maturity for MSPs, Empath. Using financial data to decide, with profitability, cash flow and KPIs. 55 minutes.
Forecasting With Confidence, Empath. A forecast that guides hiring, pricing and investment, tested with scenarios. 56 minutes.
M&A 101: An Intro for Everyone, Empath. Funding rounds, investor types and deal financing. 80 minutes.
Valuations and Financial Analysis, Empath. What your company is worth before you buy or sell. 31 minutes.
Hiring For Great Teams, Empath. How top MSPs hire and build their teams, and why it drives profit. 43 minutes.
High-Functioning Burnout in MSPs, Empath. Spotting burnout in your most dependable staff, and what leaders can do. 103 minutes.
AI and the MSP Business, Empath. How AI can support decisions and operations, and the data it needs. 50 minutes.

Microsoft Learn for AI Strategy and Governance

Microsoft's own training in the same seat: two AI strategy modules and an overview of a certification for business leaders. Microsoft awards the certification.

Microsoft Certified: AI Transformation Leader, Microsoft. For business decision-makers who plan and lead AI adoption, with no code expected.
Design overall AI strategy for business solutions, Microsoft. Planning a company-wide AI strategy with Azure's Cloud Adoption Framework. 165 minutes.
Design responsible AI security, governance, risk management, and compliance, Microsoft. Designing secure, governed and compliant AI systems. 53 minutes.

Curated Collection Courses and AI Roleplays for Leaders

A sample of the Collection's 14,000+ courses, plus hundreds of AI roleplays, 40+ of them for leaders, where a learner practices a real workplace conversation and gets instant, personal feedback (what went well and what to change).

Leadershift, John Maxwell Company. John C. Maxwell on the changes every leader must make. 502 minutes.
Expert Insights: The Art of Accountability Conversations with Karin Hurt & David Dye, BizLibrary Productions. Delivering difficult feedback and setting expectations, with an AI roleplay. 47 minutes.
Expert Insights: Exceptional Leadership Communication with Brandon Smith, BizLibrary Productions. Six leadership communication principles, trust and psychological safety. 91 minutes.
Expert Insights: Effective Delegation with Brandon Smith, BizLibrary Productions. Handing work to your team so they own it, with feedback and an AI roleplay. 62 minutes.
Thirty Minute Mentors: Former Cisco CEO John Chambers, Thirty Minute Mentors. Spotting market shifts early and treating culture as seriously as strategy. 42 minutes.
Financial Statements, BizLibrary Productions. The income statement, balance sheet and cash flow statement for executives. 34 minutes.
AI Governance Series, Prositions. Using AI responsibly, with leadership modules on the EU AI Act. 30 minutes.
A Harassment-Free Workplace for Supervisors (California), BizLibrary Productions. Supervisor harassment prevention with an AI roleplay; other state and province editions too. 125 minutes.
HIPAA Basics, BizLibrary Productions. The HIPAA Security, Privacy and Breach Notification Rules. 35 minutes.
Payment Card Industry Data Security Standard (PCI DSS) Compliance, BizLibrary Productions. One lesson per PCI DSS goal, for staff who handle cardholder data. 24 minutes.

Illustration of a video course and course progress in Empath

New-Hire Basics Everyone at Your MSP Takes

New hires at every level can start with these four.

New MSP Employee 101: The Essentials for Everyone, Empath. How the MSP business model works, and the terms MSP staff use. 87 minutes.
Time Tracking: What Every MSP Employee Needs to Know, Empath. Why accurate time entries matter for profit and client satisfaction. 31 minutes.
Introduction to Security Awareness, Empath. Why people are the weak link in security, and how MSPs run security awareness training. 58 minutes.
AI Fluency, Empath. How to work with AI in everyday tasks, with videos from Anthropic. 69 minutes.

For more onboarding courses, see new-hire training for MSPs.

Questions About Executive Leadership Training for MSP Owners

Short answers for MSP owners and their leadership teams.

What training helps an MSP owner scale?

Empath Learn helps an MSP owner scale through training in leading through others, running the numbers and hiring well. Start with The MSP Three Metric Makeover, Finance Mastery: P&L Basics and Hiring For Great Teams. Then add MSP Leadership 101: Introduction to the F.O.R.T.™ and Achieving Results on Repeat: The Expectation Flywheel™, which helps leaders set expectations across a growing team.

Is there M&A training for MSPs?

Yes, Empath has six M&A and valuation courses for MSPs, all in every Empath Learn seat. M&A 101: An Intro for Everyone covers funding rounds, investor types and deal financing. Valuations and Financial Analysis shows what your company is worth before you buy or sell. The other four cover the M&A process, due diligence and negotiation, the legal side of a deal and post-merger integration.

Is there AI governance training for MSP leaders?

Yes, Empath Learn has AI governance and AI strategy training for MSP leaders. Microsoft Learn has modules on AI strategy and on responsible AI security and governance. The Curated Collection has the AI Governance Series, and Empath's own AI and the MSP Business covers how AI can support decisions and operations at an MSP.

Is executive leadership training included in Empath Learn?

Yes, executive leadership training is included in every Empath Learn seat, on every plan. It covers Empath's own courses, Microsoft Learn and the Curated Collection with its AI roleplays. Live streams and the tools to build your own courses come too. For plan costs, see empathmsp.com/pricing.

How do I assign a pathway to my leadership team?

A Manager or Content Admin in Empath assigns the pathway to a person or team with a due date, and every course in it is assigned at once. Progress shows on the Learning Progress dashboard, and you can pull a progress report to share at your next leadership meeting.

Why do MSPs struggle to scale without structured training courses?

Empath Learn helps an MSP owner turn repeated instructions into assignable role pathways. Without a shared baseline, each new hire depends on a manager or owner to explain tickets, client expectations and internal rules again. Start with the new-hire baseline, then add T1 or Account Manager pathway templates and the MSP's own SOPs. Track completion and check whether the work improves.

Want to See It for Your Leadership Team?

Book a demo and we will show you the leadership, finance and M&A courses and the AI roleplays in Empath Learn. Bring the skills your leadership team should build this year and ask how they would look as a pathway.

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MSP Owner and Executive Leadership Training

Start Here: An MSP Owner's First Three Courses

Hear It from Jennifer