Most teams approach cybersecurity sales as a one-time pitch. That’s why it stalls.

In reality, cybersecurity is a multi-stage motion. From initial awareness to long-term trust, each step in the funnel requires a different conversation, a different asset, and a different strategy. In this session, Wes Spencer and Nathan Ostrowski will walk through how to build a complete cybersecurity sales funnel that actually converts

On May 4, Trouble in Techland enters hyperspace with a live Red Team vs. Blue Team scenario inspired by a galaxy far, far away. 🔵 Team Blue's mission: uncover what the Empire is hiding, acquire the intel, and get it out before the window closes. 🔴 Team Red's mission: detect the intrusion, contain the threat, and make sure nothing leaves the system.

Patching Your Talent Stack is a simple walkthrough focused on helping your team build better habits around learning and sharing knowledge. Think smoother onboarding, clearer handoffs, and a more consistent way to support how your team develops.

Most MSPs are still talking about AI like it’s coming. But let me ask you… are your clients already using it without you? That’s the real issue. In this Above the Stack session with Nick Ross, we're joined by Erik Boles, founder of VOSA, and we’re digging into why MSPs are getting pushed out of these conversations.

AI doesn't fail because the tech doesn't work. It fails because two things get skipped: defined processes and trusted data. Liongard’s David Powell and Empath’s Wes Spencer are cutting through the noise on what AI readiness actually looks like for MSPs (and what you can do about it).

When approvals take 60, 90, even 120 days, momentum slows, roadmaps stall, and opportunities sit in limbo. Not because your recommendation missed, but because it wasn’t positioned the way executives make decisions. In this episode, we’ll break down how to shift that.

Come hang out with the Empath leadership team to discuss the changes, improvements, and progress we are making to help your MSP.

Join Alex Farling for the next Inside the Pipeline live stream, designed for MSP sales professionals and founders who handle sales day to day. This session focuses on building and refining a sales process that doesn’t rely on guesswork or personality, but actually scales.