Sell Cybersecurity Without Fearmongering or Tool Talk
A practical workbook for MSPs to lead with client goals (offense), tie security to what could stop them (defense), and confidently pitch one prioritized project at a time.
Goal-first prompts, question banks, and plug-and-play talk tracks that move clients from “IT stuff” to business outcomes.
- Turn QBRs into a repeatable cybersecurity conversation.
- Translate risk into what it actually costs the client.
- Make cybersecurity easy to buy with a simple scorecard.