MSP Midterms
Workshop
Turn Your Security Stack Into Stronger Client Conversation
A hands-on workshop for MSP leaders to identify gaps in their security strategy, strengthen their approach, and clearly communicate risk, value, and the need for layered security to clients.
MICHIGAN
Oct 15 10:30 a.m. - 4:00 p.m, Thursday | Founders Brewery | Grand Rapids, MI
Build a Security Stack You Can Defend. And Your Clients Can Understand.
This workshop is built for MSP owners and technical leaders who want to strengthen their security strategy, identify gaps, and turn technical complexity into clearer, more valuable client conversations.
Turn security complexity into stronger client conversations. Spend one day learning a practical framework for evaluating your security stack, identifying gaps, and clearly communicating risk, value, and the need for layered protection to your clients.
Why This Workshop Is Different
This isn't another security presentation or product demo. You'll actively map your security stack, identify gaps and overlaps, and practice turning technical decisions into conversations your clients can understand. You'll leave with a practical framework and resources you can put to work immediately.
Your MSP Midterms Study Guide
Throughout the day, Alex Farling and Tom Lawrence will use the Cyber Defense Matrix™ to help you evaluate your security stack, understand how each layer works together, and communicate its value more clearly to your clients.
Together, you'll work through three key questions:
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Where are there gaps in my security stack?
Use the Cyber Defense Matrix™ to map your current tools, understand what each one protects, and uncover potential gaps or overlaps.
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How do I build a more defensible security strategy?
Explore how the different layers of your stack work together and where identity, endpoint resilience, and operational readiness fit into the bigger picture.
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How do I explain all this to my clients?
Turn your Cyber Defense Matrix™ into a clearer client conversation around risk, protection, and why each layer of their security investment matters.
What You’ll Work On
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Mapping Your Security Stack
Use the Cyber Defense Matrix™ to map your current tools, understand what each one protects, and see how your stack works together.
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Identifying Security Gaps & Overlaps
Uncover areas where your current strategy may leave clients exposed or where tools and capabilities overlap.
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Strengthening Your Security Strategy
Explore identity, endpoint resilience, operational readiness, and how different layers of defense work together during an attack.
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Understanding Today's Threat Landscape
Apply real-world insights from Huntress to understand where attackers are succeeding and what that means for your security approach.
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Communicating Security Value to Clients
Turn technical complexity into clear conversations around risk, business impact, cost, and why layered security is necessary.
Class Schedule
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Check in, meet fellow MSP leaders, and connect with event sponsors.
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Ready to Put Your Security Stack to the Test?
Spend one day with fellow MSP leaders using the Cyber Defense Matrix™ to evaluate your security stack, uncover gaps, and learn how to clearly communicate its value to your clients.
Seats are limited for this hands-on workshop.
Our Sponsor Honor Roll
