MSP Back 2 Skool Workshop
Turn AI Conversations Into Customer Opportunities
A one-day, hands-on workshop for MSP owners to learn how to confidently lead AI business conversations, uncover high-value opportunities, and build practical implementation roadmaps your customers can actually execute.
Georgia
Sept 23, Wednesday | City Winery Atlanta | Atlanta, GA
Stop Competing on Technology. Start Leading AI Strategy.
This workshop is built for MSP owners and senior leaders who want to shift AI conversations from tools and features to business outcomes, creating stronger customer relationships and new revenue opportunities.
Turn AI conversations into customer opportunities. Spend one day learning a proven framework for uncovering AI opportunities, leading strategic client discussions, and building implementation roadmaps your customers can actually execute.
Why This Workshop Is Different
This is more than just another sit-and-listen AI workshop. You'll actively work through proven frameworks, practical exercises, and real-world scenarios, leaving with resources and a repeatable process you can use with your customers the very next day.
What’s in Session for Back 2 Skool?
Throughout the day, Wes Spencer, Alex Farling, and John Harden will share practical frameworks, real-world examples, and proven strategies to help you lead more valuable AI conversations with your customers.
Together, you'll work through three key questions:
-
How do I confidently engage customers in meaningful AI conversations?
Learn how to shift the conversation from AI tools to business outcomes that customers actually care about.
-
How do I identify AI opportunities that create real business value and new revenue for my MSP?
Discover a repeatable framework for uncovering high-impact use cases that benefit both your customers and your business.
-
How do I build a practical AI roadmap my customers can actually implement?
Turn ideas into action with proven templates, governance frameworks, and implementation plans your customers can execute with confidence.
What You’ll Work On
-
Leading AI Business Conversations
Learn how to move beyond technology discussions and engage customers around business outcomes.
-
Discovering High-Value AI Opportunities
Identify the AI use cases that will deliver the greatest impact for your customers and your MSP.
-
Building Customer AI Roadmaps
Create practical adoption plans that prioritize initiatives, define next steps, and drive measurable results.
-
Developing AI Governance Strategies
Build the policies, processes, and guardrails customers need to adopt AI securely and responsibly.
-
Creating a Repeatable Advisory Framework
Leave with a proven engagement process, templates, and tools you can use with every customer.
Class Schedule
-
Check in, meet fellow MSP leaders, and connect with event sponsors.
-
Customers are already experimenting with AI, but many are doing it without their MSP. We’ll establish the day’s objective: helping you earn a place in the conversation before someone else does.
-
AI conversations fall apart when MSPs begin with products, features, or fear. Learn how to shift the discussion toward wasted time, operational friction, growth, risk, and the outcomes business leaders already care about.
You’ll leave this session with: A clearer point of view on AI and the business problems your MSP is equipped to help solve. -
Clients may ask employees, peers, consultants, or AI itself long before they call their MSP. Map how trust is built before the sales conversation and identify where your MSP is currently missing from the journey.
You’ll leave this session with: One real client or prospect whose relationship, timing, and business needs make them the right place to begin.
-
Build an AI conversation opener that sounds helpful, relevant, and human, not like another upsell. Then practice it with other MSP leaders and learn how to respond when a client hesitates, pushes back, or says, “We aren’t using AI.”
You’ll leave this session with: A personalized opener you can use with a real customer and the confidence to deliver it.
-
Keep working while you eat. Pressure-test your chosen client, opener, and approach with other MSP leaders. Refine how you’ll ask for the meeting, handle objections, and frame the conversation so it earns the right next step.
You’ll leave this session with: A sharper opener, a simple plan for the first meeting, and a client you are ready to contact. -
Before you guide a customer, experience the process yourself. Assess your MSP’s current AI readiness, uncover existing tool usage, and identify where sensitive or client data may already be touching AI.
You’ll leave this session with: A current-state snapshot of your MSP’s AI usage, readiness, and biggest gaps. -
Use guided AI prompts to uncover use cases based on real work, not vendor feature lists. Identify opportunities across operations, service, sales, finance, and leadership.
You’ll leave this session with: A focused list of practical AI opportunities connected to measurable business value. -
Not every AI idea deserves investment. Score your strongest opportunities based on business impact, user adoption, technical fit, risk, and execution difficulty. Then sequence the best opportunities into a practical 30/60/90-day roadmap.
You’ll leave this session with: A prioritized first use case and a roadmap that creates momentum without betting everything on a moonshot. -
Complete your one-page adoption plan with owners, champions, guardrails, success measures, and review cadence. Then connect everything you practiced back to the client you selected that morning.
-
Ready to Lead the AI Conversation?
Spend one day with fellow MSP leaders learning the frameworks, tools, and strategies to confidently guide customers through AI adoption and uncover new business opportunities.
Seats are limited for this hands-on workshop.
Our Sponsor Honor Roll
