Empath Grow: A Smarter Way for MSPs to Deliver End User Training
Client training has always had a place in the MSP relationship. Clients are using more tools, engaging with AI, and facing greater security expectations. But the question becomes: Who builds the training? Who assigns it? Who follows up?
The opportunity then starts to feel too heavy to pursue.
Empath has helped solve this kind of training problem within MSP teams. Our platform provides a structured way to support onboarding, role-based learning, accountability, and employee growth.
Now, we’re extending that same training foundation to the clients MSPs serve.
Empath Grow is a new client-facing training product that helps MSPs deliver end user training without building everything from scratch.
It enables MSPs to turn client training into a structured offering, so clients get practical guidance their employees can use, and MSPs get to create value beyond tickets, tools, and reactive support.
This article breaks down what Empath Grow is and why end user training is a big opportunity for MSPs.
Where Empath Grow fits in the client relationship
Most clients are not going to say, “We need end user training.”
They are more likely to express that people are not following the process, that a tool is not being adopted, that AI use feels unclear, that onboarding takes too long, or that the same questions keep coming up across the team. Sometimes they may not say anything at all.
Your MSP has the advantage of already seeing the patterns most clients only feel as frustration. You see the repeat tickets, the tools that are never fully caught on, and the places where employees keep getting stuck.
Those patterns are signals.
Empath Grow lets you act on those signals before they become bigger problems for clients. Instead of waiting for the client to identify “training” as the need, you can bring the opportunity into the conversation yourself.
That might mean recommending a simple AI readiness baseline, helping leadership reinforce safer technology habits, creating visibility into who has completed assigned learning, or using QBRs to show where client teams may need more support.
MSPs are close enough to the client environment to see where knowledge gaps are affecting adoption, risk, productivity, and support volume.
Why end user training is becoming an MSP growth opportunity
When client teams cannot manage tool adoption and process implementation, it creates many problems that make the business harder to run and, consequently, create drag for the MSP.
If those problems keep showing up as support issues, clients may only associate your MSP with fixing what breaks. Over time, IT becomes easier to view as a cost center because the client only sees the reactive work, not the role you could play in helping the business improve.
End user training lets you change that conversation.
When your MSP helps clients build better habits around the technology they already use, you become part of how the business gets stronger. You are no longer only responding to issues after they show up. You are helping clients reduce friction, improve adoption, reinforce expectations, and get more value from the systems they already pay for.
Positioned well, client training is not extra unpaid help buried inside support. It becomes a service clients can understand, value, and buy. The revenue opportunity here is directly tied to what clients need: helping their people use technology more consistently and effectively.
What Empath Grow helps MSPs deliver
Empath Grow gives MSPs a way to deliver end user training to the clients they serve without having to build every course, pathway, and reporting process from scratch.
It is designed to help client employees build practical knowledge around the areas that now affect everyday work: AI, Microsoft 365, cybersecurity basics, data handling, compliance basics, company standards, and everyday technology use. This includes training catalog options such as Bigger Brains and ClipTraining, giving MSPs a practical foundation to start.
Inside the client relationship, that means training can become something more concrete. MSPs can assign learning, track progress, and report completion back to leadership instead of relying on scattered reminders or one-off conversations.
Empath Grow can start simple and expand over time. An MSP may begin with a ready-made baseline for all employees, then grow into more customized learning around onboarding, SOPs, role-specific training, or client-specific standards as the relationship develops.
Explore Empath Grow
We launched Empath Grow because we believe client training is becoming one of the next big opportunities for MSPs.
If you’re looking for new ways to strengthen client relationships, create value beyond support, and grow revenue, this conversation is worth starting.
Learn more about what this could look like for your own clients and book a demo with the Empath team.
