The Phish Before the Email

Phishing is no longer just about suspicious links and badly written emails.

With AI, public company information, and a little reconnaissance, attackers can build scams that feel personal, relevant, and dangerously believable. For MSPs, that makes client education harder and more important than ever.

Join Wes Spencer, Tom Lawrence, and Dean Trempelas for a practical conversation on how public clues can become convincing phishing and impersonation attempts, and how MSPs can help clients understand the risks without overwhelming them with technical jargon or fear.

Show clients why phishing is becoming more believable

Help your clients move beyond the outdated idea that phishing is always obvious, generic, or poorly written. This session will unpack how attackers can use public business information to create lures that feel timely, specific, and credible.
Learn how to explain AI-driven security risks without the scare tactics

Clients need to understand the risk, but fear alone does not create better security habits. You’ll learn how to frame AI-enabled phishing in a way that is practical, grounded, and easy for non-technical decision-makers and employees to understand.
Walk away with better client conversation materials

Attendees will receive discussion materials they can use to start stronger conversations around AI, phishing, public data exposure, social engineering, and the everyday habits that help employees spot suspicious activity before it becomes an incident.