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Live Webinar

Selling Cybersecurity
at Every Level of the Sales Funnel

Learn how to turn cybersecurity from a one-off pitch into a repeatable revenue motion, from first conversation to long-term client trust.
May 1, 2026 | 11AM ET

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About the Webinar

Most MSPs are not losing cybersecurity deals because clients do not care. They lose them because the conversation changes at every stage of the funnel, and too many teams treat it like the same pitch all the way through.

In this session, Wes Spencer and Lincoln Vierhus will break down how to sell cybersecurity in a way that actually matches how buyers make decisions. You’ll see how to spark interest early, create urgency with the right signals, move prospects into assessments, convert findings into real projects, and build roadmaps that open the door to recurring security services.

If your team wants a clearer path from awareness to revenue, this is the playbook.

3 Practical Takeaways for MSPs

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    Build Pipeline with Better Cybersecurity Entry Points

    Learn how to use real-world risk signals like compromised credentials, dark web exposure, and security gaps to create top-of-funnel conversations that actually get attention.

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    Turn Assessments Into Action, Not Stalled Deals

    See how to structure posture assessments and gap analyses so they create clarity, urgency, and an easier path to project-based revenue.

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    Create a Security Sales Motion that Keeps Growing

    Understand how to move beyond one-time projects and build long-term security roadmaps that lead to recurring services, stronger trust, and deeper client relationships.

Meet Your Speakers

Wes Spencer
Wes Spencer
Co-Founder, Empath
Lincoln Vierhus
Lincoln Vierhus
Head of Community, Petra Security