Alex Farling

Alex Farling is the co-founder of Empath. A former MSP owner of 17 years and the co-founder of Lifecycle Insights (sold to ScalePad), he now helps MSPs build repeatable processes for their sales, vCIO, and account management teams to drive growth and client success.

Graphic showing blog title: How to Build an MSP Sales Process

Sep 26, 2025

9 Min Read

How to Build an MSP Sales Process

Ready to build a real MSP sales process? Learn the 5-step framework to qualify prospects, handle objections, and close deals with confidence.

Graphic showing blog title: Why You Need A Repeatable MSP Sales Process

Aug 1, 2025

4 Min Read

Why You Need a Repeatable MSP Sales Process

Ditch the gross sales tactics. This guide shows you how to build a repeatable MSP sales process that's authentic, effective, and boosts your close rate.

Alex Farling

How to Build an MSP Sales Process

Why You Need a Repeatable MSP Sales Process

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MSP Success

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